Generation Z Car Buyers Prefer Ford
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A recent study conducted by MaritzCX, a software and research company, found that the youngest car buyers, Generation Z, prefer Ford models over all other brands. The age group, which represents those 21 and younger, were also found to be partial to cars, with less interest in trucks and SUVs, and a fan of models with top-of-the-line fuel economy – an area Ford's lineup excels in.
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